Contact:

Panch R. Prasad

President / CEO

Phone: (702) 651-6114

BELLANCE™ Personal Care and Cosmetics for Men and Women

It is always refreshing for a publisher to provide news about exciting and innovative new products and ideas to its readers. The cosmetics and personal care industry in the U.S. is huge: it has bearing on our everyday lives. Last year, 19.5 billion dollars were spent in the cosmetics industry, and of that 3.5 billion dollars were spent on "skin care".

Regulatory pressures and consumer concern about product safety are the major issues determining product development in the cosmetics industry today. BELLANCE addresses those concerns, creating products to meet the demands of today's world.

BELLANCE™ : Designed to Deal with the Aging of the Global Population

BEAVERTON, OR Bellance International Cosmetics, Inc. introduces BELLANCE™ Personal Care and Cosmetics, a line of products designed to deal with the aging of the global population. Bellance was founded and created by Panch Prasad, who has a decade of experience in marketing and distributing major brands and has also created and formulated many private label products. Asked why he created Bellance, Mr. Prasad replies, "Bellance was created to address consumer concerns about product safety and regulatory compliance."

BELLANCE™ has created a naturally based and environmentally safe product line which avoids the use of Volatile Organic Chemicals (VOC). No animal testing has been used in the development of the BELLANCE™ products. The state of the art products are designed to minimize the visible signs of aging with anti-oxidant benefits. BELLANCE™ offers a full range of cosmetic and personal care products that are biodegradable, recyclable, and contain no animal ingredients. BELLANCE is the perfect balance of NattU-ree wca/ cience! bringing people the most natural and effective products available today.

BELLANCE™ Personal Care uses Alpha Hydroxyls and botanical extracts to balance the pH level of the skin, leaving it soft, smooth, and healthy. Research and surveys have shown the following results:

up to 60% in improvement in skin clarity in two weeks

up to 40% in improvement in skin texture and tone, plus the fading of discoloration

up to 55% increase in skin softness

up to 37% increase in skin smoothness within days

up to 18% reduction in wrinkles (survey results on file)

BELLANCE™ Cosmetics is a complete line of high fashion color cosmetics, including lipsticks, eye shadows, foundations, blushes, stick concealers, loose powder, mascara, and pencil- eye, eyebrow, and lip. A coordinated range of vibrant colors, modem formulations, and high quality standards by BELLANCE™ marks a new era in the women's cosmetics world.

BELLANCE™ products are distributed in salons and select retail outlets worldwide.